Barbara Bjorn, Marketing Director
Barbara Bjorn brings a much needed skill set to clients of The Rubicon Group – over 17 years of health care marketing expertise. As healthcare grows increasingly competitive, Barb’s experience has proven to be invaluable to our clients as she works with them to establish their brands, creates awareness for their practices, and recommends and implements advertising and marketing efforts to make their businesses successful.
Barb’s background includes service for a variety of large national and regional health care marketing agencies:
• GSW Worldwide, Columbus, OH
Positions included: Vice President - Account Operations; Account Director; Account Supervisor
• Abelson-Taylor Advertising, Chicago, Il (2000-2005 Med Ad News Most Creative Agency)
Positions included: Senior Account Executive; Account Executive
• McCann Healthcare Advertising, Chicago, II
Positions included: Account Executive; Assistant Account Executive;
Senior Account Coordinator; Account Coordinator
Barb has provided marketing expertise for a wide range of national and international products and brands for companies including – Eli Lilly and Company, Genentech, Ethicon Endo-Surgery, (division of J&J), Merck, Ross Labs, Amgen, Aventis, Baxter, Abbott Laboratories, and Stanford University.